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Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their timelines. This initiative comes as the service disclosed that it presently contains more than 1 bn AI videos.

Trial and Implementation

This change is undergoing trials over the following weeks before a global launch. This shift comes amid a increase in AI content, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically absurd or dreamlike.

Based on user feedback that a lot of users appreciate content made with AI tools, from computer-generated images to informative clips, and we want to provide users the option to adjust the amount of that, according to their own choices,” commented a platform representative.

Scale of AI Content

The platform announced that there are presently over a billion videos on its app identified as made with AI. In total, more than 100 million videos are added to the platform every day, making AI-generated material a minor part of its total content library.

How to Adjust Settings

Members will be able to reduce or increase the volume of AI-generated videos they view by opening the “manage topic” option in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the tool include politics, fashion, aesthetics, and movement.

Content Labeling and Policies

TikTok’s rules oblige creators to label lifelike artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the app will from now on attach an AI-generated watermark to content made using its built-in AI features, or identified by an cross-platform project for identifying artificial media. This measure is designed to stop users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is furthermore introducing a $2 million awareness program for professionals and institutions to develop informative material about using AI responsibly. This initiative will support charitable organizations specializing in training computer science.

Platform Protection

The video-sharing app has justified its moderation strategy, during debate over proposals to cut jobs for hundreds of safety staff in Britain. It is expected to cut a significant number of roles in its trust and safety division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.

A senior executive explained that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content before it has to be seen by people. The company reported a significant reduction in explicit and harmful content handled by human moderators over the past year due to intervention by its machine learning processes.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”