The Iconic Game Turns 20 – How a Plastic Axe United Generations Among Rock Generations

Marking two decades after the legendary game debuted across the Atlantic, providing everyday gamers the means to become a rock star. Not literally, though you'd be hard-pressed convincing someone who has mastered Free Bird’s lengthy instrumental break before a packed crowd of friends.

Developed by Harmonix, Guitar Hero gave players a plastic guitar peripheral to match on-screen cues scrolling down the display in time with a song. Every sequence mimicked particular chords, creating the feel of a genuine performance.

Harmonix previously tried its hand in the music genre before partnering with the publisher, which was purchased by Activision in 2006. Together, they laid the foundations for a surprising billion-dollar series which made a significant impact for many musicians included, introducing decades-old bands to millions of gaming enthusiasts.

A former executive, ex-chief operating officer of Harmonix, recalls the initial budgetary hurdles in securing the songs – even though the first two games primarily featured rerecorded tracks.

“We rerecorded every song because the dollar figure prohibitive,” he explains. “Even with the publishing rights by themselves, it proved nearly impossible. We couldn’t get acts such as the Who – the publisher was operating on a shoestring budget, and we were fairly certain it would fail. But once the game took off, and record sales and radio play increased, all artists desired to be in.”

He continues: “Among the remarkable aspects was the number of mothers and fathers got in touch and thanked us for exposing their children to the songs they adored. It became an intergenerational thing.”

Timeless Music Gains Younger Fans

Northern Irish blues-rock band one featured act included Never Too Late on the 2008 game Guitar Hero World Tour. Guitarist the artist remembers how the series brought older hits to the forefront: “Guitar Hero provided a bigger, new demographic. Generally this had been seen as outdated material, however once it got included in the title and teenagers discovered it, abruptly it became trendy. That legitimised the genre, eliminating the outdated label. It provided all our music a new life.”

In 2008, the Answer’s first record remained not available in the US, meaning Guitar Hero was a key medium for exposure for the band as they went on a North American tour supporting the rock giants. “Their crew were playing the song during travel, and several knew us thanks to the game,” Mahon says.

Rock’s Heavyweight Spin-offs Enduring Influence

Music's biggest acts quickly capitalised on the game's success, including bands like Aerosmith, Metallica and others starring in dedicated game editions that focused on their music collections and associated lore, visuals and legendary status. In the case of, the Aerosmith edition, it was said earned the band greater revenue compared to their records. It moved well over half a million units upon release, while demand for Aerosmith’s music rose significantly at a time as the industry faced decline.

Guitar Hero still motivates nimble-fingered dedication among its fans. Earlier this year, a streamer completed a remarkable feat of DragonForce’s Through the Fire and Flames – an infamously tough power-metal song made popular by Guitar Hero – on Clone Hero, a freeware game with similar gameplay and extensive personalization features. This track is challenging enough on expert mode, not to mention played at double speed while hitting every one of the thousands of cues. The streamer claimed it took nine months to accomplish.

“The game offers a, fantasy thing. Just as with other games, that doesn’t mean you ought to pick up a real gun and go to war,” notes musician Herman Li.

DragonForce previously wrapped up a successful tour when their hit appeared on Guitar Hero III, yet he explains it turned them into widely recognized. “I remember our distributors informing us that we were records were moving like crazy,” he says. “It exploded on the subsequent tour, and we were playing just before the headliners at the event.”

In fact, the band's visibility via the game proved so vast that it has threatened to overshadow all other accomplishments. Recently, the song was used in promotional material for a major film. “Previously I thought otherwise, but I’ve made peace with it,” Li says. “If you only listen to a single track, it’s totally cool – everyone’s got a unique musical journey and I’m glad we’ve been part in fans' experiences”.

The Lasting Legacy from the Plastic Guitar

The best promotion, whether it’s for cars, clothes or games, extends beyond than selling something – it evokes a longing. Did Guitar Hero tap into that? “That’s exactly what our team trying to create,” Dornbrook says. “That thrill of performing as a music icon on the stage. Since the beginning, the co-founders felt that humans have a natural human desire to create songs, and their goal was to use technology to enable everyone to participate”.

Most installments came out over a mere half-decade between 2005 and 2010, featuring derivative titles such as the DJ version, complete with a spinning deck, and the band-focused game. Subsequently, corporate focus on peripherals died down, aside from a brief comeback several years later.

Games like the fan project and newer releases have maintained the scene alive, with set to be something from the founders in development. Recently formed developers has entered production on its debut rhythm-based title. Original co-founders are participating as special advisers. Are gamers ready to embrace a new entry following Guitar Hero?

“Our team believed such titles could be similar to sports games allowing annual update every year,” he remarks. “With abundant new music it could remain perennially popular, thus I remain hopeful. There’s no reason for it to persist with new generations.”

Elizabeth Garcia
Elizabeth Garcia

A London-based journalist with a passion for uncovering British cultural stories and global connections.